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Web Copy That Sells by Maria Veloso
This is one of the best books I have read in a long time, although the title is slightly misleading. It is more than just tips to write a better website it gives you the structure and psychological techniques on how to write emails and web pages that get a response! Imagine writing an email tomorrow to your existing database that had them wanting to do business with you. This book can show you how to do just that.
Topics include a simple blueprint for writing killer web copy, how to write headlines and how to get your prospects to become purchasers.
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