bright angels http://www.bright-angels.co.uk/ Fri, 10 Feb 2012 10:02:04 +0100 FeedCreator 1.7.3 Friday, 01 May 2009 00:00 - Why Marketing Is Like Making Martinis http://www.bright-angels.co.uk//index.php?option=com_content&view=article&id=78:marketing-martinis&catid=7:ideasformarketing&directory=72 Cutting out the razzle-dazzle in tough times could send customers packing says Mike Linton on Forbes.com. He offers a creative take on why you should not cut your communication budget when times are tough, relating marketing to martinis.

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